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Mike Relich, SVP & CIO from Guess?, Inc. discusses the assortment challenges facing Guess
and how an effective assortment planning solution has helped this global multi-channel retailer
get it right.
When it comes to assortment planning, does one size fit all?
To compete in today’s challenging economic environment, retail leaders recognize that an effective
Assortment Planning solution is critical. Merchant teams need to translate their company’s strategic
merchandise objectives into actionable, executable plans.
Cracking the Assortment Planning Code, Stores Magazine
Leonardo da Vinci was one of history’s most intriguing figures. He painted “The Last Supper” and “Mona Lisa” and designed the eight-barreled machine gun and a flying machine. His mind was a rare combination of the scientific and artistic.
See the most recent Integrated Retail Solutions article about daVinci Assortment Planning at Guess?
Assortment planning ensures you achieve the right mix of products for your customer in every channel and category. Without automated planning tools, however, doing the entire job manually would inundate your staff with planning unique assortments to accommodate each location's specific situation.
Guess Gets IT Right, Apparel Magazine
Founded by four brothers from Marseilles, Guess Inc. has become one of the great American success stories. In 1981, after it opened a clothing store in Beverly Hills and introduced a line of European-inspired jeans, the Marciano brothers convinced Bloomingdale's to take 30 pairs of their jeans on consignment. When the jeans sold out within hours, the Guess phenomenon ignited.