Created by merchants, for merchants.

daVinci Retail helps retailers plan and buy optimal merchandise assortments tailored to their customers profitably. Created by merchants for merchants, daVinci’s Buy Management System integrates business intelligence with buyers’ knowledge to fashion individual assortments optimized to every micro market’s tastes while meeting strategic financial goals. Our suite of applications is inspired by our extensive experience and direct industry knowledge from working with hundreds of retailers. daVinci’s multi-tiered and modular architecture allows retailers to implement a low-risk/high-return philosophy at their own pace. Bridging the gap between concept and execution, daVinci Retail is your planning vehicle to getting the right product into the stores at the right time. Take control of your assortment planning process every step of the way with daVinci Retail.

Our Inspiration

Leonardo da Vinci, the archetypal Renaissance man, was full of unquenchable curiosity and boundless inventive imagination. He was diversely talented and intelligent in a wide range of subjects from fine arts to science, anatomy, and beyond. His ingenious spirit lives on today at daVinci Retail. As Leonardo strove to marry aesthetics and technical inventiveness, we seek to provide you with a comprehensive tool that perfectly balances art and science.

The name daVinci embodies our company’s fundamental philosophy. A retailer’s success depends upon the buyer’s skill, judgment, and science. Achieving the full benefits of the blend requires a solution that is up to the task. daVinci’s Buy Management System enables the merchant team to use their intuition and business knowledge, combined with available information and science, to achieve strategic merchandise objectives.

History

Founded in 2005, our founders were frustrated with existing tools that are not structurally designed to meet the unique challenges of assortment planning. Each member of our senior management team has over 25 years of direct retail industry knowledge and experience in planning and buying. We saw first hand the challenges retailers faced. daVinci Assortment Planning was born out of this expertise combined with extensive software engineering excellence.

Designed and built for enterprise retailers, daVinci Retail was architected independent of any specific retailer driving product design and development. This was done to ensure that we delivered a flexible and adaptable best-of-breed solution to different retail businesses. We spent our first two years developing an assortment planning product we wish we had as retailers. We’ve since added more features and new products to support the merchandising team in their pursuit to buy right from the start.

The Senior Team

Innovative Technologies from People Who Know Planning and Buying Inside & Out

Ning Chiu

Founder & CEO

William Booth

Business Solutions Architect

Melanie Tomaselli

VP Customer Success

Melanie Tomaselli

Customer Success
Sales & Marketing

Leah Cook

Leah Cook

Retail Business Consulting & Implementations

Derek Rayside

Technology Strategist

OUR BELIEFS

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We Believe It’s Best to do One Thing and Do It Well.

We are singularly focused on the art and science of buying. We believe it’s critical to specialize in, because retailers make money when they buy, not when they sell. Our solutions help retailers buy right. We believe it’s best to do one thing and do it well. That’s why we pride ourselves as retail planning and buying specialists. Our goal is to make the process of buying as simple and as profitable as possible for you; it’s what we do!

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We Believe There is a Better Way, Always.

Retail is constantly transforming with industry shifts and changing customer demands. In today’s competitive retail landscape, continuous innovation is critical to success. Retail leaders are constantly looking for new ways to stay ahead of the competition. We believe true partnerships add value that extends beyond simply being a software provider. We are success enablers for our retail customers. Our innoVinci Lab is in constant motion, relentless in our search for new ways to improve your merchant team’s efficiency and decision quality.

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We Believe Tech Should Grow with You.

When we created daVinci, we knew you wanted a scalable solution. We created it to be adaptive and focused on agility and quick implementations to ensure you maximize your ROI. We understood your business is your secret sauce, so your buying and planning system can not be “out-of-the-box.” daVinci’s Buy Management System is designed to be modular and adaptable. It’s configurable to your needs today and grows with you.

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We Believe in You.

Having spent decades in retail, we saw the gap in the market, a tool specifically tailored for merchants to help them buy and plan more effectively than spreadsheets. We believe a software solution itself can not be the panacea or the replacement for merchants’ art and intuition. But it can be the canvas for them to blend art with science. We know what you do is unique and valuable. We just need to give you the tool and let you create.

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We Believe Our People are Our Biggest Asset.

When you purchase our software, you benefit from our team’s expertise with decades of retail knowledge and experience. Our retail backgrounds in buying and planning allow us to speak the same language, to truly understand your needs and drive how the daVinci solution works for you. We are merchants first, backed by a team of tech wizzes from diverse backgrounds and cultures.

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What our customer says about daVinci

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Time Zones Supported

With customers around the world, daVinci Retail supports 9 time zones from North America to Europe to South Africa to Australia!

Join our global village!

Our Locations

SOMERVILLE

50 Division Street, Suite 501
Somerville, NJ, 08876
USA

TORONTO

18 King Street East, Suite 1400,
Toronto, Ontario, M5C 1C4
Canada

Be a part of the daVinci Retail team

  • NRF
  • Assortment Planning
  • daVinci Team
  • Merchandise planning Team
See Opportunities

Contact Us

Email

info@davinciretail.com

Phone

1.908.864.7567

1.888.PLAN.OTB

Let’s Connect

Derek Rayside

As our Technology Strategist, Derek works with the leadership team on daVinci Retail technology direction. In addition, Derek plays a pivotal role in fostering our cultivation and team collaboration culture by mentoring and coaching our technical team. Derek is an Associate Professor in the Department of Electrical and Computer Engineering, the Director of Software Engineering, and is cross-appointed to the School of Computer Science at the University of Waterloo. He received his Ph.D. from MIT (Massachusetts Institute of Technology). Derek’s deep technology expertise and access to leading-edge research and technologies are excellent pairings of academia and innovative retail planning software solutions.

Leah Cook

Leah Cook

Leah is responsible for the successful implementation and deployment of daVinci products to our customers. From business process diagnostic to project management, Leah works alongside clients, project team members, and partners to execute and implement agile delivery of daVinci solutions. Leah is an active partner with the organization’s leadership to achieve long-term results and maximize ROI for our customers. Leah has over 20 years of experience in merchandise and assortment planning, buying, and allocation in retail. Prior to joining daVinci, Leah served in various senior management roles at retailers including Walmart Canada, Danier Leather, and the Bentley/Agnew Group. She brings unique insight and experience, having been a customer of daVinci, and now responsible for daVinci solution implementations and retail business consulting.

Melanie Tomeselli-daVinci

Melanie Tomaselli

With over 20 years of experience in the retail technology industry as a Director of Consulting and Project Manager with both JDA Arthur and Oracle Retek, Melanie has held various positions in leadership. Her experience has been invaluable in application implementations, user training, project planning, methodology development, consulting, and managing the central US services team. Additionally, Melanie spent over 10 years in retail planning and merchandising with retailers including Montgomery Ward, Wet Seal, Lens Crafters, and Contempo Casuals. Her responsibilities spanned the breadth of the merchandising spectrum: accountability for the development of sales, inventory, and margin plans, creating and managing assortment and financial merchandise plans, negotiation of contracts, distribution of apparel lines, and allocation of goods to stores based on demographics and sales budgets. Melanie has been part of the daVinci team from the beginning, guiding the business analysis and assisting in the design of daVinci’s signature product, Assortment Planning.

William Booth -daVinci

William Booth

As the business solutions architect, Bill is responsible for ensuring that the suite of daVinci products supports the company’s overall strategy and goals. He leads the team in both product planning and execution throughout the Product Lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing, and support to ensure revenue and customer satisfaction goals are met. Prior to joining daVinci, Bill served in various senior management roles including Gloria Jeans and Northern Group Retail. Bill further draws from his experience in buying and planning from Kinney Shoes, Walmart, and Footlocker. Bill has more than 30 years of merchandise and assortment planning, allocation, supply chain, and system implementation experience in retail.

Ning Chiu, President of daVinci

Ning Chiu

Prior to founding daVinci, Ning’s extensive experience spanned both the retail and the retail technology industry. A 25-year veteran of the retail technology industry with experience at Oracle, JDA Arthur, and Comshare, Ning was responsible for conceiving and implementing the hugely successful Arthur Merchandise Planning Implementation Methodology and Rapid Application Deployment (RAD) packs, better known today as Arthur RAPID. Under her leadership as VP of Global Consulting at JDA Arthur, the group experienced exponential growth, responsible for 200 Arthur implementations worldwide. Ning is constantly tapped for her experience in strategic management and organizational consulting, including providing direction to technology leaders such as Oracle Retek for recommendations in setting up a new Retail Merchandising Planning and Predictive Analytics consulting division, along with retailers seeking organizational improvement in merchandising and planning effectiveness. Ning has been the driving force in daVinci’s laser focus to bring merchant-centric specialized application solutions to meet the challenges retail merchandising teams face today.

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